Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Mega-Events and Mega-Ambitions: South Korea's Rise and the Strategic Use of the Big Four Events

Mega-Events and Mega-Ambitions: South Korea's Rise and the Strategic Use of the Big Four Events

Joo, Yu-Min
Bae, Yooil
Kassens-Noor, Eva

Hardcover

Series: Mega Event Planning

Business GeneralSports GeneralGeneral Sociology

ISBN10: 1137531126
ISBN13: 9781137531124
Publisher: Palgrave Pivot
Published: Jul 18 2017
Pages: 132
Weight: 0.73
Height: 0.38 Width: 5.83 Depth: 8.27
Language: English
This book provides a holistic analysis of South Korea's strategic use of mega-events in its modern development. It examines the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018) over the past 30 years of the country's rapid growth, and across varying stages of economic and political development. It explains how mega-events helped to secure South Korea's position on the international stage, boost nationalism, propel economic growth in export-oriented national companies, and build cities that accommodate - as well as represent - South Korea's progress. It thereby highlights the broader implications for today's global phenomenon of increasing reliance on mega-events as a catalyst for development, while the criticism that mega-events do more harm than good proliferates. The book is ideal for academics, policymakers, and those with an interest in mega-events and their role in the development of non-western countries.

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