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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Mediated Politics in Two Cultures: Presidential Campaigning in the United States and France

Mediated Politics in Two Cultures: Presidential Campaigning in the United States and France

Kaid, Lynda Lee
Gerstle, Jacques
Sanders, Keith R.

Hardcover

Series: Praeger Political Communication

General ReferenceGeneral Political Science

ISBN10: 0275935957
ISBN13: 9780275935955
Publisher: Praeger
Published: Sep 30 1991
Pages: 320
Weight: 1.37
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English

This first comparative study of the political communication processes in the United States and France brings together researchers from both countries to examine differences and similarities between the media's involvement in each nation's 1988 presidential election campaign. The book analyzes the construction of mediated political reality in the two countries, and concludes that French media do not concentrate more on policy issues than do American media.

The authors discuss television news and newsmagazine coverage of the overall campaigns and their particular political debates, television commercials and broadcasts, and political posters. Also assessed are the interactions between party/candidate presentations of political reality and voter interpretations of that reality. The contributions are grouped into four sections: Comparing Politics in Two Cultures, which includes discussions of constructing a political communication project and the theoretical dimensions of the studies; Mediated Campaign Messages, which contains analyses of reality construction, political advertising, and political broadcasts; Media Coverage of the Campaigns; and Implications of Mediated Campaigning, which covers the effects of television broadcasts on voter perception and possibilities for improving the electoral process. This work is a useful resource for students, scholars, and politicians interested in political communication and comparative politics, as well as for journalists and members of the media.

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Kaid, Lynda Lee

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General Political Science

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