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Media Research Techniques

Media Research Techniques

Hardcover

General ReferenceGeneral Sociology

ISBN10: 0761915362
ISBN13: 9780761915362
Publisher: Sage Publications, Inc
Published: May 5 1998
Pages: 184
Weight: 0.90
Height: 0.65 Width: 6.82 Depth: 8.82
Language: English
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

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General Sociology