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Media Product Portfolios: Issues in Management of Multiple Products and Services

Media Product Portfolios: Issues in Management of Multiple Products and Services

Paperback

Business GeneralGeneral ReferenceGeneral Sociology

ISBN10: 0415650046
ISBN13: 9780415650045
Publisher: Routledge
Published: Feb 14 2013
Pages: 272
Weight: 0.90
Height: 1.20 Width: 6.10 Depth: 9.10
Language: English
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,

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General Sociology