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Media Matters: Race & Gender in U.S. Politics
Hardcover
AnthropologyBlack American StudiesGeneral Sociology
ISBN13: 9781138888197
Publisher: Routledge
Published: Feb 10 2016
Pages: 332
Weight: 1.25
Height: 0.81 Width: 5.50 Depth: 8.50
Language: English
Now, more than 20 years since its initial release, John Fiske's classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture.
A new introductory essay by former Fiske student Black Hawk Hancock entitled 'Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century' explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today's students can continue to draw upon in order to understand society today.
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