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Media materiality and semiotics

Media materiality and semiotics

Paperback

General Sociology

ISBN10: 6209467830
ISBN13: 9786209467837
Publisher: Our Knowledge Publishing
Published: Dec 23 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: English
Media materiality, as a form of communication packaging, is expressed through shapes, colors, finishes, embellishments, and images. It is like a sign that comes to mind after activating meaning in individuals through stimuli for interpretation, only becoming complete when this process occurs. Thus, when interpreting what has been given, we construct meanings based on our own references in the social context in which we find ourselves. This book shows the steps for analyzing a media product using semiotics as a tool.

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General Sociology