Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Media, Industries, Society: Diverse Foundations in Mass Communication

Media, Industries, Society: Diverse Foundations in Mass Communication

Cubbage, Jayne
Coleman, Loren Saxton
Jenkins, Cheryl D.

Paperback

MarketingGeneral Sociology

ISBN10: 1032381752
ISBN13: 9781032381756
Publisher: Routledge
Published: Mar 27 2026
Pages: 416
Weight: 1.54
Height: 0.90 Width: 6.69 Depth: 9.61
Language: English

A new, introductory textbook on the media and mass communication industries that champions the pioneering examples and perspectives of managers and entrepreneurs from racial and ethnic groups whose contributions to media have been previously overlooked.

This textbook provides students with a grounding in critical pedagogy and praxis, foundational technologies and their evolution, and the role of the internet and media convergence, as it explores the historical and foundational developments of print, broadcast, and new media. Key areas covered include books, newspapers, magazines, photography, radio, television, film, music, social networks, podcasts, and video games. Each of these chapters includes a comprehensive, historical overview of the medium, as well as a more diverse representation of the key players within each media industry. As such, this book highlights the crucial contributions of historically marginalized racial and ethnic individuals and groups. Each section provides a thematic overview of chapters with key points to consider and concludes with discussion questions, key terms, and points for media literacy application.

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