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Media Engagement: Connecting with Audiences in Media Markets
Hardcover
Series: Media Management and Economics
MarketingGeneral ReferenceGeneral Sociology
ISBN13: 9781032955995
Publisher: Routledge
Published: Aug 25 2025
Pages: 264
Weight: 1.20
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
This book outlines the need for media companies to embrace an audience-centric approach to thrive in today's fiercely competitive global market.
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