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Media & Communication: Theory, Practices & Emerging Trends

Media & Communication: Theory, Practices & Emerging Trends

Paperback

Series: Academic Books by Sanjay Mandavi, Book 23

General ReferenceGeneral ComputersGeneral Sociology

ISBN13: 9798244398731
Publisher: Independently Published
Published: Jan 17 2026
Pages: 598
Weight: 1.74
Height: 1.21 Width: 6.00 Depth: 9.00
Language: English
Media & Communication offers a complete and well-organized exploration of communication and media studies, covering both theoretical foundations and practical applications. The book is structured into clearly defined chapters that guide readers from basic concepts to advanced understanding in a logical and progressive manner.

It begins with an introduction to communication-explaining its meaning, process, elements, types, and barriers-followed by detailed coverage of classical and modern communication models. Readers are then introduced to various forms of communication, including verbal, non-verbal, interpersonal, mass, and digital communication.

The book provides in-depth insights into print media, electronic media, and new media, examining their roles, functions, advantages, limitations, and impact on society. Key areas such as journalism, advertising, and public relations are discussed with a focus on ethics, professional responsibilities, and real-world relevance.

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Mandavi, Sanjay

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General Computers