Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems

Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems

Neijens, Peter
Araujo, Theo
Möller, Judith

Hardcover

General Sociology

ISBN10: 946372317X
ISBN13: 9789463723176
Publisher: Routledge
Published: Jul 24 2024
Pages: 164
Weight: 0.92
Height: 0.60 Width: 6.20 Depth: 9.30
Language: English
Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement.

Also from

Neijens, Peter

View All

Also in

General Sociology

View All