Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Masters of Craft: Old Jobs in the New Urban Economy

Masters of Craft: Old Jobs in the New Urban Economy

Ocejo, Richard E.

Paperback

General SociologyPoverty & Social Work

ISBN10: 0691183198
ISBN13: 9780691183190
Publisher: Princeton Univ Pr
Published: Nov 13 2018
Pages: 368
Weight: 1.05
Height: 1.00 Width: 5.70 Depth: 8.90
Language: English
In today's new economy--in which good jobs are typically knowledge or technology based--many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming once-undesirable jobs into cool and highly specialized upscale occupations. He shows how they find meaning in these jobs by enacting a set of cultural repertoires, resulting in a new form of elite taste-making. Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, the spread of gentrification, and the evolving labor market in today's postindustrial city.

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