• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Public Transit: A Strategic Approach

Marketing Public Transit: A Strategic Approach

Hardcover

Series: Praeger Special Studies Series in Comparative Education

Transportation GeneralGeneral Political Science

ISBN10: 0275924998
ISBN13: 9780275924997
Publisher: Praeger
Published: Nov 17 1987
Pages: 238
Weight: 1.09
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Also in

Transportation General