Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Mix Modeling Using Software Engineering

Marketing Mix Modeling Using Software Engineering

Houidi, Issam

Paperback

General Computers

ISBN10: 6630433386
ISBN13: 9786630433388
Publisher: Our Knowledge Publishing
Published: Aug 19 2026
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
This project is part of the Final Year Project at the École Nationale des Sciences de l'Informatique. The internship is being conducted at the company MASS. This project is part of the construction and development of an econometric model designed to analyze the impact of several independent variables (in this case, media variables) on sales, with the aim of helping marketing decision-makers optimize the allocation of their media budget. To achieve this, we will introduce the concepts of the marketing mix and define the 4Ps, as well as several statistical theorems, to explain how the software designed for in-depth data analysis works. This software allows users to visualize, analyze, and create new independent variables based on predefined functions in order to generate a model that aids in decision-making. We will use the Java programming language as our development tool. Keywords: Independent variables, Marketing mix, Decision support, Econometric models, Java.

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