Marketing Methods and Salesmanship: Modern Business (1914)
Hardcover
Investing & FinanceMarketingFiction Anthologies
Please select the version of book you would like to purchase.
ISBN10: 1120847923
ISBN13: 9781120847928
Publisher: Kessinger Pub Llc
Published: Dec 7 2009
Pages: 580
Weight: 2.24
Height: 1.44 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9781120847928
Publisher: Kessinger Pub Llc
Published: Dec 7 2009
Pages: 580
Weight: 2.24
Height: 1.44 Width: 6.00 Depth: 9.00
Language: English
Marketing Methods and Salesmanship: Modern Business is a book written by Ralph Starr Butler in 1914. The book is a comprehensive guide to marketing and sales techniques used in the early 20th century. It covers a wide range of topics, including advertising, sales promotion, merchandising, pricing, and distribution.The book is divided into three parts. Part one covers the principles of marketing, including market analysis, product development, and branding. Part two focuses on salesmanship, including the psychology of selling, the sales process, and closing techniques. Part three covers the practical aspects of marketing and sales, including advertising campaigns, store displays, and sales promotions.The author, Ralph Starr Butler, was a prominent marketing expert in the early 20th century. He was a professor of marketing at Columbia University and the author of several other books on marketing and advertising.Marketing Methods and Salesmanship: Modern Business is a valuable resource for anyone interested in the history of marketing and sales techniques. While some of the methods described in the book may be outdated, the principles and strategies outlined are still relevant today.Contains Marketing Methods, Selling, And Sales Management.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
Also in
Fiction Anthologies
Women on Food: Charlotte Druckman and 115 Writers, Chefs, Critics, Television Stars, and Eaters
Druckman, Charlotte
Paperback
$28.50
On Quality: An Inquiry Into Excellence: Unpublished and Selected Writings
Pirsig, Robert M.
Pirsig, Wendy K.
Hardcover
$25.64
James Weldon Johnson: Writings (Loa #145): The Autobiography of an Ex-Colored Man / Along This Way / Essays and Editorials / Selected Poems
Johnson, James Weldon
Hardcover
$60.00
Frankenstein, Dracula, Dr. Jekyll and Mr. Hyde
Shelley, Mary
Stevenson, Robert Louis
Stoker, Bram
Paperback
$9.45
Sez I to Myself: The Collected Essays of Frank and Malachy McCourt
McCourt, Malachy
McCourt, Frank
Hardcover
$27.00
Sherlock: Short Story Anthology: Ten New Cases. Ten Master Storytellers. One Immortal Detective.
The Conan Doyle Estate
Hardcover
$27.55
异乡故人(壹嘉-人文)
刘宗坤
Paperback
$24.99
Here in New England: Unforgettable Stories of People, Places, and Memories That Connect Us All.
Allen, Mel
Paperback
$19.00
The Greek Tragedies: Seventeen Plays by Aeschylus, Sophocles, and Euripides
Euripides
Aeschylus
Sophocles
Paperback
$23.75
The Fall of the House of Usher and Other Writings: Poems, Tales, Essays, and Reviews
Poe, Edgar Allan
Hardcover
$27.00
Learn Russian with Beginner Stories: Interlinear Russian to English
Gettys, Serafima
Van Den End, Kees
Hyplern, Bermuda Word
Paperback
$17.99
Obvious Adams -- The Story of a Successful Businessman: New Business Edition
Updegraff, Robert R.
Paperback
$12.49
Jane Austen for Every Day of the Year: A Charming Collection of Wit & Wisdom
Richardson, Tara
Hardcover
$16.14
Japanese Folktales for Language Learners: Bilingual Legends and Fables in Japanese and English (Free Online Audio Recording)
Sato, Eriko
Sato, Anna
Paperback
$18.99
