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Marketing at Velocity: B2B Brand Building, Momentum and Category Leadership
Paperback
Business GeneralGeneral Computers
ISBN13: 9781398631236
Publisher: Kogan Page
Published: May 25 2027
Pages: 280
Language: English
What separates brands that lead their category from those still chasing it? Velocity - directional momentum built through community, AI and strategic speed.
Velocity Marketing provides mid to senior marketing professionals with a comprehensive implementation system for building brands that compound. This practitioner's field manual bridges three decades of traditional brand-building principles with the systems, behaviours and community dynamics building the most valuable brands of the next decade. It translates complex emerging technology - AI, community mechanics, decentralised ownership - into immediately actionable marketing strategy.
Whether you lead marketing at a Fortune 500 enterprise or a growth-stage mid-market organisation, Velocity Marketing is the definitive implementation guide for building brands that never stop earning their place.
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