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Marketing Analytics Manual: Applies to Excel and Powerbi

Marketing Analytics Manual: Applies to Excel and Powerbi

Paperback

College Guides

ISBN13: 9798867986667
Publisher: Independently Published
Published: Nov 17 2023
Pages: 86
Weight: 0.49
Height: 0.18 Width: 8.50 Depth: 11.00
Language: English
This lab manual envisages comprehensive exercises on marketing analytics using Excel and PowerBI. It surfaces basic exercises which provide hands-on experience in the field of Marketing and instruments to devise strategic decision making. This lab manual is designed to fit your needs, whether you are a business student looking for real-world experience, a marketing professional looking to improve your analytical abilities, or an entrepreneur trying to make well-informed decisions. Because of its progressive structure, users with different levels of expertise can all benefit from a smooth learning process. Thus, this manual is helpful for academic as well as for corporate endurance in marketing analytics.

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