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Marketing & Selling Professional Services in Architecture & Construction
Paperback
General ArchitectureGeneral Construction & Renovation
ISBN13: 9781405181877
Publisher: Wiley-Blackwell
Published: Nov 1 2009
Pages: 288
Weight: 1.15
Height: 0.70 Width: 6.70 Depth: 9.50
Language: English
As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts.
Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.
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