Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Manipulating Science for the Promotion of Viagra - Evidence from

Manipulating Science for the Promotion of Viagra - Evidence from

Boczula, Dominika A.

Paperback

General Science

ISBN10: 1435710460
ISBN13: 9781435710467
Publisher: Lulu Pr
Published: Mar 26 2008
Pages: 68
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
Medical treatment is by definition an invested business - its basic design presumes financial investment and gains coupled with patients seen as nothing more than customers. This book's core argument is that the unprecedented success of Viagra worldwide is not the result of an exciting, compassionate scientific breakthrough bringing relief to the desperate or dying. Rather, commercial interests have created a socially desirable but medically limited product -ironically, by denying the fundamentally social nature of sex. By reducing sex to penile performance, then equating penile performance with masculine identity, a man's self-worth and social worth are reduced to the hardness and sustainability of his erections. The book's approach is the clear illustration of the medicalization of discontent facilitated by the passage of legislation permitting direct-to-consumer drug advertising, online drug sales, and the entanglement of health professionals and drug marketers.

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