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Managing Enterprise Content: A Unified Content Strategy

Managing Enterprise Content: A Unified Content Strategy

Paperback

Series: Voices That Matter

General ComputersNetworking

ISBN10: 032181536X
ISBN13: 9780321815361
Publisher: New Riders Publishing
Published: Feb 16 2012
Pages: 384
Weight: 1.50
Height: 0.90 Width: 7.00 Depth: 8.90
Language: English
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy--a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:

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