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Making Media Content: The Influence of Constituency Groups on Mass Media

Making Media Content: The Influence of Constituency Groups on Mass Media

Paperback

Series: Routledge Communication

Business GeneralTelevisionGeneral Sociology

ISBN10: 0415649846
ISBN13: 9780415649841
Publisher: Routledge
Published: Dec 14 2012
Pages: 264
Weight: 0.79
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of

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General Sociology