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Making Cinelandia: American Films and Mexican Film Culture Before the Golden Age

Making Cinelandia: American Films and Mexican Film Culture Before the Golden Age

Paperback

Film StudiesMexican History

ISBN10: 0822356538
ISBN13: 9780822356530
Publisher: Duke University Press
Published: Mar 28 2014
Pages: 336
Weight: 1.05
Height: 0.70 Width: 6.00 Depth: 9.00
Language: English
In the 1920s, as American films came to dominate Mexico's cinemas, many of its cultural and political elites feared that this Yanqui invasion would turn Mexico into a cultural vassal of the United States. In Making Cinelandia, Laura Isabel Serna contends that Hollywood films were not simply tools of cultural imperialism. Instead, they offered Mexicans on both sides of the border an imaginative and crucial means of participating in global modernity, even as these films and their producers and distributors frequently displayed anti-Mexican bias. Before the Golden Age of Mexican cinema, Mexican audiences used their encounters with American films to construct a national film culture. Drawing on extensive archival research, Serna explores the popular experience of cinemagoing from the perspective of exhibitors, cinema workers, journalists, censors, and fans, showing how Mexican audiences actively engaged with American films to identify more deeply with Mexico.

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Film Studies