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Magnitude Scaling: Quantitative Measurement of Opinions

Magnitude Scaling: Quantitative Measurement of Opinions

Paperback

Series: Quantitative Applications in the Social Sciences, Book 25

General Sociology

ISBN10: 0803917473
ISBN13: 9780803917477
Publisher: Sage Publications, Inc
Published: Sep 1 1981
Pages: 88
Weight: 0.20
Height: 0.28 Width: 5.42 Depth: 8.64
Language: English
Describes the techniques and rationale behind magnitude scaling that can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments by providing the respondent with continuous response measures.


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General Sociology