Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Mad for Ads: How Advertising Gets (and Stays) in Our Heads

Mad for Ads: How Advertising Gets (and Stays) in Our Heads

Fyvie, Erica
Turner, Ian

Hardcover

General Juvenile Nonfiction

Currently unavailable to order

ISBN10: 1525301314
ISBN13: 9781525301315
Publisher: Kids Can Press
Published: May 4 2021
Pages: 64
Weight: 1.00
Height: 0.50 Width: 8.40 Depth: 10.00
Language: English

This amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them every day and make smart decisions.

For children growing up in an advertising-saturated world, here's an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behavior, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. Along the way, there's information about the strategies that advertisers use to influence their audience, as well as valuable background on how digital technology allows companies to track people and what that means for privacy. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.

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