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La communication radicale
Paperback
Series: Communication Et Civilisation
Publisher Price: $36.78
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ISBN10: 2336464934
ISBN13: 9782336464930
Publisher: Editions L'Harmattan
Published: Jun 20 2024
Pages: 306
Weight: 0.94
Height: 0.64 Width: 6.02 Depth: 9.25
Language: French
ISBN13: 9782336464930
Publisher: Editions L'Harmattan
Published: Jun 20 2024
Pages: 306
Weight: 0.94
Height: 0.64 Width: 6.02 Depth: 9.25
Language: French
La radicalité sature nos écrans. Elle alimente constamment les médias, les faits divers, les images violentes, ou les invectives politiques qui dégénèrent. Les espaces numériques regorgent de ces contenus qui nous consternent, mais que l'on continue à visionner. Derrière les écrans, dirigeants et communicants s'appuient sur la radicalité pour diffuser et imposer leurs idées.
Ce livre montre comment repérer les rouages de la communication radicale. La radicalité n'est pas que synonyme de radicalisation terroriste comme on l'entend trop souvent on peut être radical dès que l'on se met à défendre un point de vue, une identité. L'auteur présente alors des méthodes pour analyser les situations de communication et dévoile le triangle de la radicalité, comme trois sommets de l'individu communiquant à réguler la racine, la manipulation et la négation de l'altérité.
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