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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Long War of Ideas: American Public Diplomacy in Arabic After 9/11

The Long War of Ideas: American Public Diplomacy in Arabic After 9/11

Greenberg, Nathaniel

Paperback

21st Century United States HistoryGeneral Middle Eastern HistoryGeneral World History

ISBN10: 0231215967
ISBN13: 9780231215961
Publisher: Columbia University Press
Published: Mar 3 2026
Pages: 352
Weight: 0.90
Height: 0.79 Width: 5.50 Depth: 8.50
Language: English

In the wake of the September 11 attacks, US officials identified the so-called battle for hearts and minds as the second front in the war on terror. A wave of funding flowed into public diplomacy in the Middle East, seeking to change views of the United States through Arabic-language communications--often while hiding the traces of American origins. To what extent did this vast propaganda apparatus sway Arab public opinion? Which ideas and actors shaped American public diplomacy in this period? What are the lessons for information strategy today?

This groundbreaking book tells the story of American propaganda campaigns in the Middle East after 9/11, drawing on in-depth interviews with key players and previously classified documents. Nathaniel Greenberg shows how the United States tried to control perceptions of its response to 9/11 through news and entertainment, and reveals that Arab governments and unofficial actors were involved--knowingly or not--in distributing US propaganda. He explores the institutions, strategy, and rhetoric deployed in the war on terror, placing them in the context of American and Soviet influence campaigns during the Cold War. Greenberg argues that US government-backed broadcasting laid the groundwork for global information warfare, such as the rise of competing Russian and Chinese state media operations. Shedding light on the ideological underpinnings of American propaganda in Arabic after 9/11, The Long War of Ideas offers new insight into soft power in the twenty-first century.

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