Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Living with Television Now: Advances in Cultivation Theory and Research

Living with Television Now: Advances in Cultivation Theory and Research

Morgan, Michael
Shanahan, James
Signorielli, Nancy

Paperback

General ComputersGeneral PsychologyGeneral Sociology

ISBN10: 1433113686
ISBN13: 9781433113680
Publisher: Peter Lang Us
Published: May 11 2012
Pages: 427
Weight: 1.45
Height: 1.00 Width: 5.90 Depth: 8.80
Language: English
George Gerbner's cultivation theory provides a framework for the analysis of relationships between television viewing and attitudes and beliefs about the world. Since the 1970s, cultivation analysis has been a lens through which to examine television's contributions to conceptions of violence, sex roles, political attitudes and numerous other phenomena. Hundreds of studies during this time have (mostly) found that there are relationships between television exposure and people's worldviews, but important questions remain: just how big are these relationships, are they real, are some people more vulnerable to them than others, do they vary across different topics, and will we continue to find them in new media environments?

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