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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
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612-822-4611
Living the Hiplife: Celebrity and Entrepreneurship in Ghanaian Popular Music

Living the Hiplife: Celebrity and Entrepreneurship in Ghanaian Popular Music

Hardcover

African HistoryAnthropologyWorld Music

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ISBN10: 0822353520
ISBN13: 9780822353522
Publisher: Duke University Press
Published: Jan 28 2013
Pages: 344
Weight: 1.35
Height: 1.00 Width: 6.30 Depth: 9.30
Language: English
Hiplife is a popular music genre in Ghana that mixes hip-hop beatmaking and rap with highlife music, proverbial speech, and Akan storytelling. In the 1990s, young Ghanaian musicians were drawn to hip-hop's dual ethos of black masculine empowerment and capitalist success. They made their underground sound mainstream by infusing carefree bravado with traditional respectful oratory and familiar Ghanaian rhythms. Living the Hiplife is an ethnographic account of hiplife in Ghana and its diaspora, based on extensive research among artists and audiences in Accra, Ghana's capital city; New York; and London. Jesse Weaver Shipley examines the production, consumption, and circulation of hiplife music, culture, and fashion in relation to broader cultural and political shifts in neoliberalizing Ghana.

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African History