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Living Large
Paperback
Business BiographiesAccounting
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ISBN13: 9780522856576
Publisher: Melbourne University
Published: Feb 26 2024
Pages: 304
Weight: 1.25
Height: 1.30 Width: 6.10 Depth: 9.20
Language: English
Living Large explores Harold Mitchell's remarkable personal journey from son of a sawmiller to owner of a $100 million business, rubbing shoulders with Australia's most powerful people.
When Harold was sixteen, he secured a job at a Melbourne advertising agency just by virtue of having travelled the furthest for the interview. Living Large traces Mitchell's journey as media buyer inside several agencies to his brave decision to start in 1976 his own media-buying operation, a radical and, to the established agencies, highly unpopular move.
Mitchell went on to become Australia's biggest media buyer. His business journey led to close friendships with the two Kerrys, Packer and Stokes, and a long relationship with the Packer family. His passion for the arts saw him experience some colourful moments with Gough Whitlam, Dame Elisabeth Murdoch, Dudley Moore and folk singer Odetta.
Living Large reveals Harold's loves: family, a great business deal, a brilliantly produced TV commercial, and dislikes: disloyalty, laziness and business yobbos, and presents guidance for young business executives trying to make it in the jungle.
Part autobiography, part guidebook, Living Large gets into the mind of one of Australia's most intriguing business identities.
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