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Lisa Su: How One CEO Resurrected AMD and Dethroned the Titans
Paperback
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Publisher: Independently Published
Pages: 62
Weight: 0.21
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
The semiconductor industry is a merciless global chess match. In 2014, Advanced Micro Devices (AMD) was a king trapped in the corner of the board-bleeding cash, crushed by debt, and suffocating under the monolithic monopoly of Intel. Enter Dr. Lisa Su.
In Lisa Su: How One CEO Resurrected AMD and Dethroned the Titans, acclaimed biographer Shane Ironwood takes readers inside one of the most astonishing corporate turnarounds in modern business history.
This is the definitive story of a quiet, fiercely analytical engineer who refused to manage a corporate decline. From her early days disassembling remote-control cars in Queens to her groundbreaking device physics research at MIT and IBM, Su's life has been defined by running toward the hardest problems on earth.
When she took the helm at a failing AMD, Wall Street analysts wrote the company's obituary. Instead, Su weaponized her engineering corps, placing a multi-billion-dollar bet on a revolutionary microarchitecture called Zen.
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