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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Lights, Camera, Madison Avenue: The Golden Age of Advertising

Lights, Camera, Madison Avenue: The Golden Age of Advertising

Paperback

AccountingTelevision

ISBN10: 1476662339
ISBN13: 9781476662336
Publisher: McFarland & Company
Published: Feb 2 2016
Pages: 208
Weight: 0.95
Height: 0.60 Width: 6.00 Depth: 9.00
Language: English

This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career Mad man, recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

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