Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Lights, Camera, Campaign!: Media, Politics, and Political Advertising

Lights, Camera, Campaign!: Media, Politics, and Political Advertising

Schultz, David A.
Schier, Steven E.

Paperback

Series: Popular Politics and Governance in America, Book 11

General ReferenceGeneral Political Science

ISBN10: 0820468312
ISBN13: 9780820468310
Publisher: Peter Lang Us
Published: Oct 11 2004
Pages: 322
Weight: 1.01
Height: 0.72 Width: 6.00 Depth: 9.00
Language: English
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.

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General Political Science

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