Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Letting The Cat Out Of The Bag: How The Auto Industry "Redesigned" The Dealer Invoice Price When The Internet Arrived

Letting The Cat Out Of The Bag: How The Auto Industry "Redesigned" The Dealer Invoice Price When The Internet Arrived

Bragg, James

Paperback

Automobiles

ISBN10: 1492174572
ISBN13: 9781492174578
Publisher: Createspace
Published: Mar 26 2014
Pages: 106
Weight: 0.34
Height: 0.22 Width: 5.98 Depth: 9.02
Language: English
The Long-Hidden Truth About The New-Car Business In the mid-1990s, in response to the sudden easy access to dealer invoice prices when the Internet arrived, the auto industry launched a secret program to redesign the automaker-dealer financial relationship from the ground up, a process that has continued ever since. This game-changing fact was deeply buried until 2012, when James Bragg, the country's leading automotive consumer advocate/activist, cracked the code and unearthed the truth. He describes that discovery process and shows how the total reconstruction of the invoice-retail price relationship has (a) turned the long-held consumer perception of dealer cost into absolute fiction, (b) radically transformed the nature of dealer cash incentives and (c) outdated the core assumption behind all the target price negotiating advice on the Internet. He then tells you how to apply that knowledge when you're car shopping. Letting The Cat Out Of The Bag lets all the hot air out of the boomfog of information and advice you're finding elsewhere. It will change forever the way you approach the process of buying or leasing a new car.

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