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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Legacy, Sustainability and Csr at Mega Sport Events: An Analysis of the Uefa Euro 2008 in Switzerland

Legacy, Sustainability and Csr at Mega Sport Events: An Analysis of the Uefa Euro 2008 in Switzerland

Lienhard, Pierre
Preuss, Holger

Paperback

Series: Event- Und Impaktforschung

EconomicsManagementGeneral Political Science

Currently unavailable to order

ISBN10: 3658064692
ISBN13: 9783658064693
Publisher: Springer Nature
Published: Jul 16 2014
Pages: 255
Weight: 0.80
Height: 0.62 Width: 5.83 Depth: 8.27
Language: English
The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008.

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