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Land of Necessity: Consumer Culture in the United States-Mexico Borderlands

Land of Necessity: Consumer Culture in the United States-Mexico Borderlands

Paperback

Investing & FinanceMexican HistoryRegional: Southwest

ISBN10: 0822344750
ISBN13: 9780822344759
Publisher: Duke University Press
Published: Jun 19 2009
Pages: 440
Weight: 1.40
Height: 1.10 Width: 6.00 Depth: 9.10
Language: English
Published in cooperation with the William P. Clements Center for Southwest Studies, Southern Methodist University.

In Land of Necessity, historians and anthropologists unravel the interplay of the national and transnational and of scarcity and abundance in the region split by the 1,969-mile boundary line dividing Mexico and the United States. This richly illustrated volume, with more than 100 images including maps, photographs, and advertisements, explores the convergence of broad demographic, economic, political, cultural, and transnational developments resulting in various forms of consumer culture in the borderlands. Though its importance is uncontestable, the role of necessity in consumer culture has rarely been explored. Indeed, it has been argued that where necessity reigns, consumer culture is anemic. This volume demonstrates otherwise. In doing so, it sheds new light on the history of the U.S.-Mexico borderlands, while also opening up similar terrain for scholarly inquiry into consumer culture.

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Regional: Southwest