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The Lady Makes Boots: Enid Justin and the Nocona Boot Company
Paperback
Series: Lou Halsell Rodenberger Prize
Biographies GeneralBusiness GeneralRegional: Southwest
Publisher Price: $22.95
ISBN13: 9781682832400
Publisher: Texas Tech University Press
Published: Aug 6 2024
Pages: 272
Weight: 0.89
Height: 0.62 Width: 6.00 Depth: 9.00
Language: English
In the summer of 1925, Enid Justin--daughter of H. J. Justin, founder of legendary Justin Boots--announced to her family that she was going to start her own boot company in her hometown of Nocona, Texas. The announcement shocked her family, who prophesied failure and begged her to reconsider, but thirty-one-year-old Enid's mind was made up. What followed would be a multi-decade saga of tenacity, endurance, dedication, and entrepreneurial success.
This is the first biography of Enid Justin, lady bootmaker and the visionary who founded the Nocona Boot Company. Utilizing archival material, hundreds of newspaper articles from across the U. S. and beyond, and many personal interviews with Justin family members and boot company employees, The Lady Makes Boots tells the complete story of this multi-faceted woman and the growth of her small-town business to a multi-million-dollar corporation. Remembered fondly as the hard-working Miss Enid, Justin led the Nocona Boot Company through a seventy-four year history that included the Great Depression, World War II, and countless other challenges. Enid Justin was a true Texas pioneer: this is her story, stitched and bound.
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