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Kulturmanagement II
Paperback
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ISBN10: 3531130145
ISBN13: 9783531130149
Publisher: Springer Nature
Published: Feb 1 1997
Pages: 356
Weight: 1.06
Height: 0.75 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9783531130149
Publisher: Springer Nature
Published: Feb 1 1997
Pages: 356
Weight: 1.06
Height: 0.75 Width: 6.00 Depth: 9.00
Language: German
Der Band Kulturmanagement II versammelt kultur- und wirtschaftswissenschaftliche Ansätze zum Kulturmanagement. Aus makroökonomischer Perspektive wird ein dem kulturellen Charakter von Märkten und Institutionen angemessenes Konzept von Kulturmanagement vorgestellt. Für die mikroökonomische Sichtweise steht stellvertretend das Steuerungsmodell (Theater-)Controlling. Kulturphilosophische, kommunikationstheoretische und kultursoziologische Ansätze sowie Bezüge zur Kritischen Theorie und Systemtheorie umschreiben den Fokus von Kulturmanagement. Den Orientierungsrahmen einer forschungsbezogenen Implementierung und Evaluierung für die Reformierung/Modernisierung von Kulturbetrieben und (Kultur-)Verwaltungen stellt das Konzept der Aktionsforschung dar. Marketingstrategische und absatzpolitische Verfahren komplettieren diesen grundlegenden Überblick zu Fragen des aktuellen Kulturmanagements.
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