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Knowledge Perspectives of New Product Development: A Comparative Approach

Knowledge Perspectives of New Product Development: A Comparative Approach

Paperback

Series: Innovation, Technology, and Knowledge Management

EconomicsManagementGeneral Science

ISBN10: 1461429471
ISBN13: 9781461429470
Publisher: Springer Nature
Published: Nov 29 2013
Pages: 330
Weight: 1.08
Height: 0.73 Width: 6.14 Depth: 9.21
Language: English

New Product Development (NPD) is about the ideation, formulation, and implementation of new and superior solutions in the market. Beyond the obvious need for organizations to innovate in order to compete, embedded in any NPD program are knowledge, technological expertise, and the social networks that convert these capabilities into offerings that create value at every level-for customers, industries, communities, and regions.

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