Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

O'Brien, Emma
Clifford, Seamus
Southern, Mark

Hardcover

Business GeneralGifts & Stationery GeneralGeneral Computers

ISBN10: 1615208291
ISBN13: 9781615208296
Publisher: Igi Global Scientific Publishing
Published: Sep 30 2010
Pages: 308
Weight: 2.21
Height: 0.75 Width: 8.50 Depth: 11.00
Language: English
There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

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