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Jazz Sells: Music, Marketing, and Meaning
Paperback
Series: Transnational Studies in Jazz
AccountingGeneral SociologyJazz
ISBN13: 9781138018761
Publisher: Routledge
Published: Feb 24 2015
Pages: 262
Weight: 0.70
Height: 0.60 Width: 5.90 Depth: 8.90
Language: English
Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
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