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612-822-4611
Introduction to Marketing

Introduction to Marketing

Paperback

Series: College-Level Examination Program Series (Clep), Book 23

Test Prep

ISBN10: 1799353230
ISBN13: 9781799353232
Publisher: National Learning Corp
Published: Nov 1 2025
Pages: 206
Weight: 1.08
Height: 0.44 Width: 8.50 Depth: 11.00
Language: English
The College Level Examination Program (CLEP) enables students to demonstrate college-level achievement and earn college credit in various subject areas based on knowledge acquired through self-study, high school and adult courses, or through professional means. The CLEP Principles of/Introductory Marketing Passbook(R) prepares you by sharpening knowledge of the skills and concepts necessary to succeed on the upcoming exam and the college courses that follow. It provides a series of informational texts as well as hundreds of questions and answers in the areas that will likely be covered on your upcoming exam, including but not limited to: buyer behavior and consumption patterns; wholesale and retail markets; economic and social roles of marketing; and more.

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