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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Introducing Cultural and Media Studies: A Semiotic Approach

Introducing Cultural and Media Studies: A Semiotic Approach

Thwaites, Tony
Davis, Lloyd
Mules, Warwick

Paperback

Literary CriticismAnthropologyGeneral Sociology

Currently unavailable to order

ISBN10: 0333972473
ISBN13: 9780333972472
Publisher: Bloomsbury Publishing PLC
Published: Mar 7 2002
Pages: 240
Weight: 0.85
Height: 0.58 Width: 6.36 Depth: 9.18
Language: English

This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way. This book is designed to be read in several ways. First of all, it offers a structured approach to its subject with successive chapters reconsidering and building upon issues raised in earlier chapters. The layout of the text supports alternative pathways through the material, however.

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