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Indische Automobilindustrie
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ISBN10: 6200826862
ISBN13: 9786200826862
Publisher: Verlag Unser Wissen
Published: Jul 28 2025
Pages: 236
Weight: 0.71
Height: 0.54 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786200826862
Publisher: Verlag Unser Wissen
Published: Jul 28 2025
Pages: 236
Weight: 0.71
Height: 0.54 Width: 6.00 Depth: 9.00
Language: German
Die Automobilindustrie hat sich seit 1991 zu einem wichtigen Faktor für das BIP Indiens entwickelt. Nach der Liberalisierung wurden die Beschränkungen gelockert, was zum Eintritt einiger globaler Akteure in die indische Automobilindustrie führte. Dies hat die Situation der Automobilherstellung und die Struktur der Branche erheblich verändert. Dies hat Auswirkungen auf das Verhalten und die Leistung der Branche im Land. Die vorliegende Studie wurde durchgeführt, um das Wachstum, die Leistung und die Marketingstrategien der Automobilindustrie in Indien zu schätzen und zu analysieren. Der Umfang der Studie beschränkt sich auf Unternehmen indischer Herkunft, die vierrädrige Fahrzeuge und grö ere Fahrzeuge herstellen. Die Studie hat fünf Automobilhersteller ausgewählt, nämlich Maruti Suzuki, Tata Motors, Mahindra & Mahindra, Ashok Leyland und Hindustan Motors. Die Studie dürfte für Automobilunternehmen, Forscher, Studenten und verschiedene Agenturen und Fachleute, die mit Marketing und Marktanalyse befasst sind, sehr nützlich sein.
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