Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
In Other Words: How Small Changes in Language Create Big Changes in Behavior

In Other Words: How Small Changes in Language Create Big Changes in Behavior

Maglio, Sam

Hardcover

Anthropology

Publisher Price: $32.00

PREORDER - Expected ship date June 15, 2027

ISBN10: 0316516945
ISBN13: 9780316516945
Publisher: Little Brown and Company
Published: Jun 15 2027
Pages: 304
Language: English
The Tipping Point meets Magic Words in this lively, illuminating exploration of the hidden science behind the words we use--and how we can harness their influence to better communicate with each other, navigate our world, and shape our futures, from a professor of marketing and psychology.

A day consists of thousands of choices, but whether you're standing in the grocery aisle, scrolling through a dating app, or filling out a ballot, the decisions you make are not entirely your own. The words you see and hear are subtly steering your actions and shaping your life--and not always for the better. Regaining control and learning to thrive begins with understanding their hidden power.

In In Other Words, a pathbreaking expert in cognition and communication examines the linguistic scaffolding that makes up our world and makes up our minds, showing how the most innocuous of details--the verb used in a newspaper headline, the speed with which someone talks, and even the letters in your own name--can quietly and profoundly influence the opinions you have and the decisions you make. For example:

  • If you had a different name, you might love a different tea;
  • You'll want the $28 salad more than the twenty-eight-dollar one; and
  • You'll probably tip Dean more than you'll tip Don.
Distilling over a decade of cutting-edge psycholinguistic research, In Other Words reveals the surprising ways that words guide our every action--and shows how, by understanding their science and harnessing their power, we can better understand ourselves and each other.

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