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Trasmissione multipiattaforma: un approccio basato su casi di studio
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ISBN10: 6209306926
ISBN13: 9786209306921
Publisher: Edizioni Sapienza
Published: Nov 30 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786209306921
Publisher: Edizioni Sapienza
Published: Nov 30 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Italian
La trasmissione televisiva multipiattaforma è emersa come risultato dello sviluppo della convergenza, in cui i contenuti televisivi passano attraverso più canali di comunicazione e vengono elaborati e riprogettati per e dal pubblico. Il passaggio alle piattaforme digitali significa che i contenuti possono circolare ed essere distribuiti attraverso numerosi canali. L'adozione di tecnologie digitali condivise ha avuto un impatto sui contenuti, sulla distribuzione, sulle strategie operative e aziendali delle emittenti televisive in Nigeria. L'ascolto televisivo è in costante calo a favore dell'uso dei media legati al computer, soprattutto tra i giovani nigeriani. Questo libro si concentra sui nuovi paradigmi che hanno cambiato i processi di produzione e distribuzione, rappresentati da due emittenti. Analizza la migrazione della TV convenzionale verso strategie multipiattaforma e si chiede se ciò renda la distribuzione dei contenuti più costosa o faciliti una maggiore efficienza. Fornisce una comprensione di come le strategie di distribuzione multipiattaforma consentano alle emittenti televisive di massimizzare le risorse per soddisfare le richieste del pubblico. Dovrebbe essere utile ai proprietari di media, alle emittenti, ai professionisti dei nuovi media e a coloro che sono interessati alla tecnologia alla base di un aumento esponenziale dell'accessibilità dei contenuti.
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