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Il ruolo dei professionisti delle PR
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ISBN10: 6207861752
ISBN13: 9786207861750
Publisher: Edizioni Sapienza
Published: Jul 22 2024
Pages: 92
Weight: 0.32
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786207861750
Publisher: Edizioni Sapienza
Published: Jul 22 2024
Pages: 92
Weight: 0.32
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Italian
Questo testo esamina criticamente l'evoluzione del ruolo dei professionisti delle pubbliche relazioni nel contesto dell'era della post-verità . Attraverso un'analisi approfondita della letteratura scientifica, dei casi di studio e delle opinioni degli esperti, questa ricerca indaga i molteplici compiti e contesti che i professionisti delle PR devono affrontare per navigare in questo complesso panorama. L'esame critico del fenomeno della post-verità comprende un'esplorazione dettagliata delle sue definizioni e manifestazioni. Indaga su come i professionisti delle RP siano influenzati e contribuiscano alla diffusione di informazioni caratterizzate da soggettività e distorsione. Inoltre, lo studio critica gli strumenti e le strategie esistenti utilizzate dai professionisti delle RP per affrontare le sfide poste dall'era della post-verità . Valuta l'efficacia e i limiti di varie tattiche di comunicazione, come le relazioni con i media, la comunicazione di crisi e la gestione della reputazione. Analizzando criticamente le loro responsabilità , le sfide e le strategie, la ricerca contribuisce al discorso in corso sulle dimensioni etiche e strategiche delle PR di fronte alla distorsione e alla manipolazione delle informazioni.
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