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Profilazione Data-Driven: Metodi, Modelli e Applicazioni in Turismo e Audiovisivo
Paperback
General ScienceHistory & Philosophy of Science
Publisher: Independently Published
Published: Apr 30 2026
Pages: 184
Weight: 0.56
Height: 0.39 Width: 6.00 Depth: 9.00
Language: Italian
Turismo e audiovisivo sono ambiti solo apparentemente lontani. Entrambi si fondano sulla costruzione dell'immaginario, sulla capacità di orientare desideri, scelte e comportamenti, e sulla relazione tra luoghi, narrazioni e pubblici. Un film, una serie, una destinazione o un'esperienza di viaggio intercettano infatti bisogni, motivazioni e aspettative che possono essere letti attraverso strumenti comuni di analisi e profilazione.
Questo volume mostra come le metodologie di segmentazione, customer profiling e analisi data-driven possano diventare una chiave interpretativa trasversale per comprendere turisti, spettatori, visitatori e consumatori culturali. Dal marketing alla customer intelligence, dal cineturismo alla valorizzazione dei territori, la profilazione consente di riconoscere pubblici diversi, anticiparne i comportamenti e costruire strategie più efficaci.
Un libro pensato per chi vuole comprendere come dati, immaginari e territori si incontrino nei nuovi scenari del turismo e dell'audiovisivo.
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