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La Pipì Falla Qui: 100 storie di marketing geniale
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Publisher: Independently Published
Pages: 364
Weight: 1.07
Height: 0.75 Width: 6.00 Depth: 9.00
Language: Italian
A cose normali, appunto. Finché un bel giorno IKEA ha deciso che quella presunta normalità andava sovvertita. E che era arrivato il momento di far incontrare la pipì con il marketing.
Non in una metafora.
Non in uno spot televisivo.
Nella realtà vera e propria.
Dando vita a una supernova della creatività . L'idea di questo volume è proprio questa: andare a giro per l'universo della comunicazione e raccoglierne le stelle impazzite o quelle più luminose.
Ne ho selezionate 100.
Cento storie di marketing geniale, che spero possano ispirare, stimolare, incuriosire e anche divertire.
Nella loro ricerca sono stato guidato da una convinzione di fondo: la creatività è benzina.
Benzina per quei motori ingolfati che sono i nostri cervelli, che normalmente viaggiano stancamente a due cilindri e ogni tanto hanno bisogno di accelerare, sgassare, correre.
E di ricordarsi che: Fatti non foste a viver come rutti....
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