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Persuasione nell'Era dell'AI: Guida Operativa al Marketing e alla Vendita con l'Intelligenza Artificiale con strategie Balck Hat e prompt già pronti a
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Publisher: Independently Published
Pages: 518
Weight: 1.36
Height: 1.29 Width: 6.00 Depth: 9.00
Language: Italian
Questo libro nasce da una constatazione semplice: la persuasione è la competenza commerciale più antica del mondo, e l'intelligenza artificiale è la tecnologia più nuova. Insieme, stanno ridefinendo il modo in cui le aziende comunicano, vendono e costruiscono relazioni con i propri clienti.
L'idea che una macchina possa persuadere un essere umano un tempo apparteneva alla fantascienza. Oggi è una realtà quotidiana. Studi accademici recenti dimostrano che i Large Language Models - i modelli linguistici alla base di ChatGPT, Claude e Gemini - raggiungono un'efficacia persuasiva pari, e in alcuni casi superiore, a quella degli esseri umani [1]. In un esperimento, i partecipanti avevano l'81,7% di probabilità in più di essere convinti da ChatGPT-4 rispetto a un dibattitore umano [2].
La buona notizia è che la persuasione non è magia: è scienza. Robert Cialdini ha codificato i suoi principi quarant'anni fa e continuano a funzionare. La novità è che oggi possiamo applicarli a scala industriale, con personalizzazione granulare e velocità impossibile per un essere umano, grazie all'AI.
Questo non è un libro di teoria. È un manuale operativo. Troverai:
I fondamenti scientifici della persuasione, riaggiornati all'era dell'AI
Gli strumenti concreti - oltre 25 piattaforme AI - per mettere in pratica la persuasione a scala
Le strategie di copywriting, email marketing, vendita e negoziazione potenziate dall'AI
Più di 50 prompt pronti all'uso, suddivisi per nicchia e ambito
L'analisi del mercato italiano e internazionale, con i competitor da battere
Una cornice etica chiara, perché persuadere non significa manipolare
La persuasione etica - quella che aiuta le persone a prendere decisioni buone per loro, allineate ai loro interessi - è il filo conduttore di tutto il volume. L'AI amplifica ogni cosa: amplifica la capacità di creare valore, ma amplifica anche la responsabilità di usarla bene.
IndiceParte I - I Fondamenti
La scienza della persuasione: da Cialdini all'AI
Come l'AI cambia le regole del gioco
I principi di Cialdini nell'era dell'AI
Neuroscienze, bias cognitivi e modelli linguistici
Il modello Fogg e la persuasione comportamentale
Persuasione e personalizzazione: il vantaggio dell'AI
Parte II - Gli Strumenti AI per la Persuasione
I Large Language Models: ChatGPT, Claude, Gemini
Piattaforme di copywriting AI: Jasper, Copy.ai, Anyword
Neuromarketing AI: attenzione, emozione, intento
Strumenti di personalizzazione e dynamic copy
AI per email marketing e automazione
AI per social media e advertising
AI per vendita e CRM
La stack ideale: come combinare gli strumenti
Parte III - Strategie di Persuasione AI
Copywriting persuasivo con l'AI
I framework di copywriting (AIDA, PAS, PASTOR, 4Ps)
Email marketing persuasivo con l'AI
Landing page che convertono
Advertising e ad copy AI
Vendita e negoziazione assistite da AI
Social media persuasion
Webinar e funnel di vendita
Content marketing e autoritÃ
Retargeting e sequenze persuasive
Parte IV - 50+ Prompt di Persuasione per Nicchia
Prompt per email di vendita
Prompt per landing page
Prompt per advertising
Prompt per vendita B2B
Prompt per ecommerce
Prompt per coaching e consulting
Prompt per real estate
Prompt per fundraising e nonprofit
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