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Ogni pagina è la prima: La comunicazione tecnica al tempo del web: un nuovo approccio alla redazione modulare
Paperback
Technology & EngineeringGeneral Computers
ISBN13: 9781937434601
Publisher: Lightning Source Inc
Published: Apr 2 2018
Pages: 298
Weight: 1.14
Height: 0.62 Width: 7.50 Depth: 9.25
Language: Italian
Il web cambia il modo in cui usiamo i contenuti, non solo quelli presenti sul web, ma i contenuti in generale. Se i vostri contenuti non sono facili da trovare e utilizzabili velocemente, il lettore se ne andrà praticamente all'istante. Siamo tutti figli del web e, quando abbiamo a che fare con le informazioni, inclusa la documentazione dei prodotti, cerchiamo il campo di ricerca e ci aspettiamo che ogni ricerca funzioni come Google. Non c'è più primo o ultimo, prima o dopo, su o giù ogni pagina è la prima.
Per i comunicatori tecnici, questa situazione di ogni pagina è la prima costituisce una grande sfida: come possiamo documentare un prodotto di ampia portata e complessità usando solo moduli di informazione, e come possiamo mettere il lettore in grado di trovare e navigare con efficienza contenuti scritti in maniera modulare?
In questo libro innovativo, Mark Baker spinge lo sguardo oltre i soliti consigli su come scrivere per il web e oltre la concezione della scrittura modulare intesa semplicemente come un mezzo per perseguire efficienza e riutilizzo, al fine di esplorare dal vero il modo in cui il lettore usa le informazioni nell'epoca del web e per elaborare un metodo di pianificazione, creazione, gestione e strutturazione della documentazione modulare che sia veramente efficace per tale lettore.
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