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Misurazione dell'efficacia di una campagna pubblicitaria
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ISBN10: 6630470427
ISBN13: 9786630470420
Publisher: Edizioni Sapienza
Published: Oct 1 2026
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786630470420
Publisher: Edizioni Sapienza
Published: Oct 1 2026
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Italian
Questo progetto presenta una campagna pubblicitaria relativa a un prodotto bancario della Banca Nazionale Agricola di Tunisi. L'obiettivo principale di questo lavoro è misurare la notorietà di tale campagna sulla base di uno studio empirico condotto su clienti e non clienti, nonché il suo effetto sull'immagine del prodotto e dell'azienda. È emerso, infatti, che questa iniziativa pubblicitaria ha aumentato il numero di aperture di conti rispetto ai periodi in cui non era presente alcuna comunicazione. Di conseguenza, è necessario elaborare una strategia ben studiata per garantire la notorietà del prodotto.
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